Vs. Comparison & Reviews

Online Shopping is still an unaffordable luxury for many in Pakistan as people have adapted austerity measures in these high inflation times. But the changes in the shopping trends in our country are evident from the emergences of numerous online shopping portals in Pakistan. These portals have been offering easy means for the users to shop from an authentic list of products and an extensive variety of items.

Among such websites are,,, and more. For a limited number of users who shop online in Pakistan, finding the best shopping portal is one crucial task. The above mentioned sites though some of the top online shopping stores, still have their positive and negative traits. Let us give you a comparison of and; top two contestants in accentuating online shopping in Pakistan.

Beliscity vs. HomeShopping:

homeshopping.pklogo beliscity


Website Design:
Navigation User Friendly User Friendly
Search Options Advance Search Options on all pages Advance Search Options on all pages
Special Offers Super Saver Deals Featured Product Listings
Updates News and Price Updates Latest Products and Best Deals Alert!
Payment modes:
Payment Types 1.     Cash On Pick Up (COP)
2.     Online Bank Deposit
1. Cash on Delivery (only for Karachi and Lahore)
2. Credit Card charge on Delivery (only for Karachi and Lahore)
3. Online Bank Deposit in UBL, MCB, Bank AlFalah, Habib Metropolitan Bank and NIB Ban
4. Cheque / Bank Draft
5. Wire / Telegraphic Transfer
Delivery Methods:
Cash On Delivery Available Available
Courier Service Charged Free of cost
Shipping Rate/Order Free
Warranty Time Full one week return and replacement warranty. Homeshopping provides customers with a full Warranty/Return section in each customers “My Account” area. Beliscity acts as a reseller/retailer and warranties are only covered by the actual manufactures. In an event that there is a manufacturer defect, you can send it to Beliscity for warranty claims.
Contact Information:
Phone Numbers +92-21-35302252+92-21-35821889 


+92-21-35306993 -95 (3 lines)+92-21-422-8640
Office Locations: Islamabad, Lahore, Faisalabad, Peshawar and Karachi. Karachi
Fax Number: None +92-21-3583-4684
Social Media Presence: Facebook Page
Twitter Page
Facebook Page
PageTwitter Page

About the Companies:, basically a part of a US based Company, which offers to sell a number of products ranging from electronics to clothes but are famous for the trade of gadgets, especially smart phones at a bargain price in Pakistan., founded by Abid Beli and now a part of eTech Pakistan, is a website which is related to the sales of all IT related products, hardwares and tools, home related appliances and even products for gifting. view map

Products offered at and

Both Beliscity and offer to sell products and equipment of the similar kind to the users but Beliscity tops, as Beliscity has listed more than 28,000 products divided in 15 categories. While Homeshopping website entails lesser range of products offered to the customers divided in 14 different categories.

One of the best feature buying products from is that you can also find used items available at most ease. This facility is unavailable at

Website Navigation and User Interface:

Ease of website navigation is one of the basic factors which lead to the return of a customer again on any webpage. Let us compare the two over here: offers convenience as the website layout is very simple, elegant and this website is very user friendly. The colour combinations used in the website design are neutral and sophisticated, and is compatible with all web browsers and mobile devices. The products are divided into different departments and customer support information is available upfront for a better user experience. page

The navigation on the page of is optimized according to the categories and the labels are short and use clear, everyday language. The product search offer ease to the users as the categories are lined up in the side bar and can also be searched on the site through a search bar located on the top. The page theme is neutral following a green colour tone.


All in all, both these shopping portals offer a good shopping experience to the users with their detailed listings and easy access to information available for the users.

Alexa Rankings of and

Both these online shopping portals in Pakistan are ranked well at Alexa at international level, as well as in Pakistan. Here a few details:

Alexa Global Traffic Rank for is 49,443, while in Pakistan it is ranked at 452. According to Alexa the Reputation, Beliscity is at 146.

Beliscity page statistics: Visitors to spend roughly four minutes per visit to the site and 41 seconds per pageview. This site’s visitors view an average of 4.7 unique pages per day.

Alexa Global Traffic Rank for is 38,433 and for Pakistan it is at 283. According to Alexa the Reputation, Homeshopping is at 124.

HomeShopping page statistics: has a relatively good traffic rank in the cities of Faisalabad and Islamabad as the site’s visitors view 5.2 unique pages each day on average.

According to the above statistics by Alexa, the is a more popular website among the internet users in Pakistan as well as at Global level. So wins this round.

User Reviews about and

Homeshopping have gained wide acceptance from online shoppers in Pakistan, Here are a few reviews:

An IT web portal places high regards for Homeshopping by stating that “I was surprised by their humble behavior, their tracking of goods, their response and the prices.

Another IT review portal stated that: “Since I have bought 1 iPhone 4, Three Blackberries (One for myself and two for my relative’s ) and so far, I’m one of their satisfied customers, the staff is very co-operative specially Mr.Shayan, if I reckon who is the main incharge of this business.”

Beliscity on the other hand has been but are also criticized by the users. Two reviews by Beliscity users on ProPakistani website are:

“Don’t buy from they are poor in after sales. I wanted to know about my laptop whether its warranty can be claimed or not, they took around 20 days to come to me!” “Poor support!!!!”

While another unsatisfied customer stated: “I have also suffered due to fraud and scam… However the blackberry supplied to me was a used mobile whose Blackberry Services were blocked in Pakistan… I contacted for replacement but their sales incharge Mr. Wahab refused to replace the faulty mobile. He also informed me that we have different suppliers and we dont take any responsibility once item is sold.”

We have provided you with a detailed review, now the choice is yours. Do let us know your preferences.

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